Master of Industrial Design, MBA, BS in Industrial Design. 12 years experience in new product development and marketing for toy, game, medical, and computer companies. Joined Auburn faculty in 2004.

(See my biography page for more information).


Publications:
User-Centered Design Evaluation by Application of Biofeedback Technologies

This paper introduces the findings of an experiment that facilitates Galvanic-Skin-Response, a biofeedback technology, as an evaluation method to provide a better understanding of users’ preferences during product design process.

Article: Print

$US10.00

Article: Electronic

$US5.00
Integrating the Marketing Function into Industrial Design Education

A framework that incorporates marketing function in the “Form follows function” industrial design education is outlined in this paper to enhance the marketability of new product in the design process.

Article: Print

$US10.00

Article: Electronic

$US5.00
Every Sheet Matters: Design Research based on a Quantitative User-diary of Paper Towels

This paper presents the process and findings of a quantitative user diary research conducted in a student design project for a major paper towel company.

Article: Print

$US10.00

Article: Electronic

$US5.00
Interactive Product Packaging: The Future of Packaging Design

With the advancement of digital wireless technology, the design of product packaging should be evolving toward a new era that facilitates interactive information communication for enhanced user-friendliness.

Article: Print

$US10.00

Article: Electronic

$US5.00